AI content generation at scale

bol.com had millions of product pages and a content quality problem. We built the system to fix it at scale.

bol.com bol.com
E-commerce

bol.com needed better content on millions of product pages to grow organic traffic. Doing it manually was not an option. We built a content generation system combining generative AI with A/B testing to create, validate, and iterate on content at scale.

  • Significant increase in organic traffic
  • Over two years of full-time writing work automated
  • New AI validation competence within the team
  • Roadmap with new experiments for next year
Python A/B Testing Generative AI LLMs SQL

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