Google Ads profit optimization

bol.com was spending on ads that lost money. We found the pattern in the data and built the case to fix it.

bol.com bol.com
E-commerce

bol.com was optimizing Google Ads on revenue, not profit. By connecting ad data with internal sales and margin data for the first time, we built the business case for a strategic shift that made every advertising euro work harder.

  • Profit-based steering implemented across portfolio
  • Products with negative advertising ROI identified and addressed
  • More profit from the same ad budget
Python SQL Google Ads API

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What our client says

Let's find where your ad spend is working hardest

We help you prove value before scaling.